There are many legitimate challenges you should face when you want to use social media as a business purposes. Identifying all of these challenges are essential, if you have a clear concept of what you're getting to -you will be able to avoid a lot of frustration.

Part 4...

It's not impossible to measuring the return on investment, but it can be tricky. It's not always straightforward either. And that's to say there is great ROI with social media. Calculating it, can require some know-how.

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